2024

Technical Debt
Generative AI, Product, Product Management, World-Class 
Product

Technical Debt and the Impact on SaaS Growth

A recent article in the Wall Street Journal warned of the impact of technical debt in deployed software’s impact on the US economy.  The article posits that technical debt, accumulating from outdated systems and quick fixes, poses significant security risks and stifles innovation.  An estimate suggests the cost to address technical debt in the US […]

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SaaS R&D Budgeting
Product, Product Management, World-Class 
Product

How to Optimize SaaS R&D Spend

In the new world of PEG (Profitable Efficient Growth) operators must ensure investment in product development is tuned to Optimize SaaS R&D Spend and maximize the contribution to the company’s strategic objectives. Investing in R&D is critical for fueling innovation and accelerating growth at SaaS companies. However, determining just the right level of R&D spending

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Leadership, Operational Excellence

Achieving Peak Performance: How to Build High-Performing Teams

SaaS operators should focus on building high-performing teams through improving organizational health, investing in strategic hiring, a growth mindset, and a winning culture for sustained success, as recommended by industry thought leaders.

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Customer Segmentation
Demand Generation, Market Leadership, Market Strategy, Playbook

Segmentation Strategies and How to Drive Engagement Through Personalization

The SaaS world is competitive with vendors refining messaging through various channels. Personalization is key for customer engagement and conversions.

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Customer Loyalty, Customer Success, Generative AI, Playbook

How to Retain More SaaS Customers in 2024: 5 Key Data-Driven Methods

Generative AI can be leveraged to improve CLTV and drive customr retention. Approaches like churn forecasting, real-time analytics, AI segmentation, NLP, and journey mapping can revolutionize customer retention strategies using data-driven techniques.

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All, Demand Generation, Market Leadership, Marketing

The Dark Funnel: Shining a Light on Hidden Opportunities

A study by 6Sense reveals the “Dark Funnel” in B2B buying, where 70% of the purchasing process, including forming opinions and preferences, occurs out of vendors’ sight. Engaging with potential clients before they contact sellers and leveraging intent data, community participation, and quality content creation can illuminate this hidden journey and influence buyers’ decisions earlier, offering a competitive edge in securing deals.

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