A recent article in the Wall Street Journal warned of the impact of technical debt in deployed software’s impact on the US economy. The article posits that technical debt, accumulating from outdated systems and quick fixes, poses significant security risks and stifles innovation. An estimate suggests the cost to address technical debt in the US […]
Technical Debt and the Impact on SaaS Growth Read Post »
To counter organizational silos, companies should embrace cross-functional teams aligned with business goals, ensuring leadership support, diverse expertise, and over-communication to prevent misalignment and burnout.
The Power of Cross-Functional Teams in Overcoming Organizational Silos Read Post »
In the new world of PEG (Profitable Efficient Growth) operators must ensure investment in product development is tuned to Optimize SaaS R&D Spend and maximize the contribution to the company’s strategic objectives. Investing in R&D is critical for fueling innovation and accelerating growth at SaaS companies. However, determining just the right level of R&D spending
How to Optimize SaaS R&D Spend Read Post »
AI and LLMs assist in sales forecasting by identifying red flags, personalizing communication, and optimizing pricing strategies, improving accuracy and building customer trust to enhance deal closure rates.
How to Leverage AI and LLMs to Improve Sales Forecasting Read Post »
SaaS operators should focus on building high-performing teams through improving organizational health, investing in strategic hiring, a growth mindset, and a winning culture for sustained success, as recommended by industry thought leaders.
Achieving Peak Performance: How to Build High-Performing Teams Read Post »
The SaaS world is competitive with vendors refining messaging through various channels. Personalization is key for customer engagement and conversions.
Segmentation Strategies and How to Drive Engagement Through Personalization Read Post »
Generative AI can be leveraged to improve CLTV and drive customr retention. Approaches like churn forecasting, real-time analytics, AI segmentation, NLP, and journey mapping can revolutionize customer retention strategies using data-driven techniques.
How to Retain More SaaS Customers in 2024: 5 Key Data-Driven Methods Read Post »
Customer Lifetime Value (CLTV) is key to SaaS success, with focus shifting from acquisition to maximizing existing customer value and retention to drive sustainable growth amid economic challenges.
Customer Lifetime Value (CLTV): A Primer Read Post »
A study by 6Sense reveals the “Dark Funnel” in B2B buying, where 70% of the purchasing process, including forming opinions and preferences, occurs out of vendors’ sight. Engaging with potential clients before they contact sellers and leveraging intent data, community participation, and quality content creation can illuminate this hidden journey and influence buyers’ decisions earlier, offering a competitive edge in securing deals.
The Dark Funnel: Shining a Light on Hidden Opportunities Read Post »
Generative AI is revolutionizing software development, shifting from traditional coding to orchestration of AI-generated code, with impacts felt across high-tech, healthcare, and personalized user experiences.
Generative AI and the Software Industry Read Post »
