The SaaS world is competitive with vendors refining messaging through various channels. Personalization is key for customer engagement and conversions.
Segmentation Strategies and How to Drive Engagement Through Personalization Read Post »
A study by 6Sense reveals the “Dark Funnel” in B2B buying, where 70% of the purchasing process, including forming opinions and preferences, occurs out of vendors’ sight. Engaging with potential clients before they contact sellers and leveraging intent data, community participation, and quality content creation can illuminate this hidden journey and influence buyers’ decisions earlier, offering a competitive edge in securing deals.
The Dark Funnel: Shining a Light on Hidden Opportunities Read Post »
