Customer Lifetime Value (CLTV) is key to SaaS success, with focus shifting from acquisition to maximizing existing customer value and retention to drive sustainable growth amid economic challenges.
Customer Lifetime Value (CLTV): A Primer Read Post »
A study by 6Sense reveals the “Dark Funnel” in B2B buying, where 70% of the purchasing process, including forming opinions and preferences, occurs out of vendors’ sight. Engaging with potential clients before they contact sellers and leveraging intent data, community participation, and quality content creation can illuminate this hidden journey and influence buyers’ decisions earlier, offering a competitive edge in securing deals.
The Dark Funnel: Shining a Light on Hidden Opportunities Read Post »
Generative AI is revolutionizing software development, shifting from traditional coding to orchestration of AI-generated code, with impacts felt across high-tech, healthcare, and personalized user experiences.
Generative AI and the Software Industry Read Post »
The post details a 12-month business planning cycle, emphasizing agility and discipline through quarterly executive strategy meetings, department planning, and regular reviews for company alignment and goal achievement.
An Executive’s Roadmap to the Business Planning Cycle Read Post »
The annual budget and business planning process is key for setting a company’s future direction, requiring strategic priorities, KPIs, departmental plans, and Q1 OKRs established through a collaborative, iterative six-step approach for success.
How to Plan for Success: 6 Essential Steps for Annual Business Planning Read Post »
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